Introducing our Iconic Eyeshadow Palette, with 10 shades you can trust and know that the glam gods will always be on your side. This pallet includes 5 neutral mattes and 5 shimmers that can be worn for your everyday looks or for the ultimate night out. Be limitless and unstoppable with shades you can rely on and a palette that’ll keep you creating. Whatever look you create, you’ll always be ICONIC.
Adventure is calling and so is our new Adventurous Palette! With 20 new shades named after dream destinations, you have a whole new world to explore within the palm of your hands. Let our matte shades inspire you to be bold and creative, just like the streets and buildings of Spain and Italy. Allow our shimmers to transport you to clear waters like Fiji or glittering lights like Paris. You don’t want to miss the opportunity to add this palette to your collection (and hopefully inspire you to cross off these places off of your bucket list too)!
GOLDEN STATE PALETTE
Introducing our Golden State Palette, with 25 colorful and versatile shades to create killer gram with. Inspired by the countless art found in California, let this pallet inspire you to create art of your very own. With shimmers and mattes, you get to choose how subtle or playful your look can be. Play with our range or blue, pink, purple and gold hues. Just remember to always stay golden when you rock this palette.
STAY NEUTRAL EYE SHADOW PALETTE - 35 COLORS
Not too hot, not too cold – just right and totally neutral. In this 35 shade palette, you have everything from grey-toned shades, soft pale pinks, mauves, peaches, and browns for any look. With a variety of mattes and shimmers, you’ll never wear the same look twice. Each of these shades are meant to be paired up seamlessly. You’ll be able to blend, build up, deepen, transition, and highlight with these gorgeous shades.
ON THE EDGE PALETTE - 36 COLORS
Here’s our most colorful palette yet! Whether you’re going for something natural with a hint of color, or you’re trying to create a dramatic, show stopping look, you have every shade you could possibly need in this palette. With 36 shades ranging from your soft, everyday tones to bold and bright colors, be ready to live “on the edge.” Don’t be afraid to shake things up a bit and step out of your comfort zone with this colorfully diverse palette.